Pureology

Pureology – Elevating Color Care with Botanical Precision

Pureology was born out of a mission to create high-performance, sulfate-free haircare especially for color‑treated hair. Its creation stemmed from a desire to provide products free of carcinogens and harsh cleansers, meeting the needs of those with heightened sensitivity—and hair color that demands gentle care. Since then, Pureology has become the #1 professional color‑care brand in the U.S., blending salon-grade efficacy with clean, vegan formulations

🌿 The Pureology Promise

• ZeroSulfate, 100% Vegan & Cruelty‑Free: Every Pureology formula excludes sulfates, parabens, mineral oil, and animal derivatives—ensuring luxurious care without compromise
  
• Signature AntiFade Complex®: A proprietary blend of sunflower seed-derived Heliogenol, UV filters, and Vitamin E that shields dyed hair from fading and environmental damage while enhancing shine
  

🧴 Tailored Treatments for Every Hair Need

Pureology offers a curated suite of collections, each addressing a unique hair concern while maintaining color integrity:

• Hydrate Line: Deeply restores moisture to dry, damaged, or brittle color‑treated hair with rich hydration and softness.
  

Strength Cure: Reinforces fragile strands with reparative proteins and antioxidants for stronger, more resilient hair.